The Portico Franchise

A Loyalty Card and IT package to support a town or district by promoting, increasing and retaining footfall and spend.

What is the Portico?

The Portico is a Town/District Loyalty Card Scheme that supports the Local Business Community via the following:

Loyalty Card

Very similar in concept to Nectar or indeed Greenshield stamps (for those that remember them), The Portico Loyalty Card is a single loyalty card specifically designed to ring-fence a town, or trading community, covering all styles of businesses.

For the Trader
A cloud-based system allows participating traders to award points to customers. The system is secure and auditable. Traders award points to any cardholders presenting a card – allowing them to gain an advantage over competitors and build repeat business. Participating traders pay a monthly fee to be part of the scheme and pay for points as they are issued – traders are free to issue points to suit their own trading style – this may be in the form of 1 point per pound spent or could be a set number of points against specific transactions – either way traders are only paying to issue points against a guaranteed sale.

For the Card Holderloyalty spread_Layout 1
Cardholders collect points with any participating traders and automatically receive a £5 voucher once they reach 395 points. Vouchers can then be spent with any Portico trader as if they were cash – traders are re-imbursed.


A go-to town portal – participating traders each have their own page (which they can edit if they wish) showcasing their business to suit their own trading style – each trader’s page provides a facility for contact details (including email and any existing website URL), opening times, unlimited text description, image gallery and client testimonials – there is also a geo-locate-enabled map – the website is fully mobile optimised.


The Portico App provides a 24/7 facility for card holders to download to their mobile phone/tablet and keep in touch with what their local Portico Traders are offering as well as checking their Portico Card balance along with local resources such as local council, tourist information and Social Media links.

Who can run the Portico?

Easily run from home, the scheme would appeal to persons or associations who wish to combine running their own business with making a sustainable, tangible difference to their local business community.

What is the package?

A guaranteed operating territory/postcode
Branded sales material and templates
Branded point of sale material and templates
Access to our proven cloud-based Loyalty Card System
Territory-wide dedicated website and App
Training & Support


Full training and support package including all money collection, audit trail and online systems are provided, leaving the business operator free to concentrate on managing and growing the trading community.


Click here to view the Portico Loyalty Card Scheme in action in Malvern.


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